Jay Rowe
Board Chair

Jay’s passion for the environment began at an early age, and was re-ignited when he became a father. Attempting to provide a clean, healthy home for his children, he began exploring simpler “green” living. In 2006 a chance spotting of a want ad led to a career with Rehouse Architectural Salvage. Through this position he was able to network with other reuse professionals around the country, and from that an idea was born. Combining his love of Rochester with his passion for the environment, local arts and social equity, he founded Rochester Greenovation.”

Rebecca Rafferty
Vice Chair

Rebecca Rafferty paints mythic pictures of symbolic connections between humans, animals, and their environment, and writes about art and sustainability culture for Rochester City Newspaper. She is also the founder of Rochester Art Front, through which she seeks to connect artists with opportunities, and to bring a focus to independent and emerging art. Rebecca is wildly enthusiastic about stories, living simply, getting lost in the woods, biking about the city, social justice, and active compassion. Through Rochester Greenovation, she aims to connect local creatives and have-nots with materials and resources.


Kaitlin Legg
Kaitlin Legg is a born and raised Rochesterian and a renaissance woman of sorts. She also happens to be one of those passionate, social justice fighter-types. She enjoys writing of all kinds, but is particularly interested in the way narratives can empower their creators. Kaitlin goes geek for anything related to critical cultural studies, rhetoric, or queer theory. Currently, Kaitlin is a professional observer of the world - a career supplemented by her new gig as Program Assistant for the Susan B. Anthony Institute for Women and Gender Studies. She is excited for the ways that Rochester Greenovation is planning to connect, empower and enrich our community. When not working, Kaitlin busies herself eating anything with garlic and nutritional yeast, riding Greyhound Busses alone, re-centering with yoga and writing too many lists.

Jenny Lieske

Jennifer Lieske is semi-retired from a leadership position in commercial aviation.  She is the mom to one charming, brilliant, beautiful, sneaky toddler.  She attempts to repent for the high carbon footprint of her former career by cloth diapering her child, practicing family car-free transportation days, and eating local foods (especially when out of her own back yard.)  In theory, she enjoys camping, hiking, gardening, canning, cooking, and knitting.  In practice, she rarely gets to enjoy these things.

Jennifer has a B.A. in Cultural Anthropology from State University of New York at Purchase, and an A.A.S. in Aviation Technology from San Juan College in New Mexico.  Her professional background is in airline aviation, customer service and support, project management and post-salvage retail.  Jennifer believes that through salvage and deconstruction, we have a great opportunity to preserve our architectural heritage and benefit underprivileged members of our community.




Tracy Jong

Tracy P. Jong has been practicing law for 17 years and owns her own firm. Her particular area of focus is concentrated around intellectual property (patents, trademarks and copyrights), restaurant, liquor and wine law and immigration. These carefully-selected practice areas are a direct reflection of her interests in food and wine, her desire to help others fulfill their dreams and in promoting others’ creative expressions. Tracy is an advocate for green living, which is reflected in her firm’s e-services and Virtual Law Office.  She was born and raised in the Rochester area, and after temporary stints in Paris and New York City, she has returned to Rochester to live where she sees so much value and potential. Tracy is excited to be a part of Rochester Greenovation, whose goals align with her ideals.

Claire Hawley Zarcone

Claire Hawley Zarcone is in love with Rochester-her hometown of choice.  By day she works as an administrative assistant at the Susan B. Anthony House museum, while in her off-hours she can be seen pounding the pavement getting to know Rochester one sweaty mile at a time.  Claire grew up in the South, but has lived in Rochester since 2004. With her husband, Pete, she owns a house in the city of Rochester, where she has an overgrown herb garden and a shady porch.  Claire has adopted Rochester as her home, and therefore hopes to be a part of making it a more thriving, forward-thinking, and earth friendly community.


Rebecca Berman



Shawn Poutre
Deconstruction Director









Bianca Guevara
Advisory Board


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