Rochester Greenovation’s mission is to strengthen local communities through environmentally conscious initiatives, waste diversion, and education.


We at Rochester Greenovation seek to reduce waste and associated environmental and economic costs by providing and promoting alternatives for reusable materials. We strive to accomplish these goals by educating the public about the value of reusable materials, teaching people how to transform these recycled goods for practical and creative applications through partnerships with existing social services. We also provide a safe, environmentally responsible building deconstruction and salvage service and promote appliance and furniture repair, all in the mission of increasing the value of reusable materials.


Meet Our Organizers


Jay Rowe
Executive Director & Founder

Jay’s passion for the environment began at an early age, and was re-ignited when he became a father. Attempting to provide a clean, healthy home for his children, he began exploring simpler “green” living. Combining his love of Rochester with his passion for the environment, local arts and social equity, he founded Rochester Greenovation.”

Jenny Lieske

Jennifer Lieske is semi-retired from a leadership position in commercial aviation. She is the mom to one charming, brilliant, beautiful, sneaky toddler. She attempts to repent for the high carbon footprint of her former career by cloth diapering her child, practicing family car-free transportation days, and eating local foods (especially when out of her own back yard.) In theory, she enjoys camping, hiking, gardening, canning, cooking, and knitting. In practice, she rarely gets to enjoy these things.

Jennifer has a B.A. in Cultural Anthropology from State University of New York at Purchase, and an A.A.S. in Aviation Technology from San Juan College in New Mexico. Her professional background is in airline aviation, customer service and support, project management and post-salvage retail. Jennifer believes that through salvage and deconstruction, we have a great opportunity to preserve our architectural heritage and benefit underprivileged members of our community.

Rebecca Berman
Vice President
Rebecca Berman recently relocated back to Rochester from New York City. She has a background in graphic design, art history, book making and accessory design. This combined with a love of travel, fashion and repurpose has created opportunities for Rebecca to find wonderful design inspiration in the most unlikely places. Rebecca enjoys spending time with her husband and pug, working on her house in Corn Hill and enjoying good food and wine.

Caitlin Meives



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